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Oct 30, 2013 4:00am PDT
by destroying it, "the dark side of innovators." what kind of a business environment do companies find themselves in to go down this wrong path of innovation? > this can happen in almost any industry. i have seen it happen in the digital industry, i seen it happen in the sport watch industry. it's right now happening in microsoft, g e, phillips, and the light industry i can go on and on. it's almost in a situation that this can happen. so are the stressed industries of these companies that have their backs up against the wall? no, not necessarily. this can be in it in an industry that is much mature or it can be in an industry that is not all that mature. but the problem that companies face is that they have to make a very difficult choice. embrace an innovation that is going to destroy your profits or get risk losing your business. companies often can't make this decision they behave like the deer in headlights at that time. how can they know that they're in the position of making the wrong in innovative decision? how do companies protect themselves from making this mistake? > well
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